The question comes then, how can we increase our income without taking more time away from our families. David Copperfield has a secret. It's called BOR which stands for Back Of the Room merchandising. After his shows, David Copperfield sells T-shirts, photos and other souvenirs.
As a magician, you can sell magic kits, autographed pictures, T-shirts and books. Ideally, the merchandise will be personalized for you. You may sell a magic kit, but how much better if your picture is on the box. If you wish to sell a book of magic tricks, but how much better with your picture on the box?
To increase sales, be sure to casually mention the BOR products during your show. You can also sell your BOR on your website.
The key to success in all sales is to take maximum advantage of selling opportunities. You may even find you make more money at the BOR table than performing at some gigs.
INSTANT AUTHOR PROGRAM: We offer two great styles, either booklets for under $1.75 each, or professional paperbacks for under $3.25. Both feature your name and full-color picture on the cover as author. Very professional looking. More Info
MAGIC KITS: An
inexpensive kit with great tricks packed in a clear professional shell box
you can affix your label to. Includes Magic Butterflies, Rapid Addition
Blocks, Mind Reading Cards, Fortune-Telling Fish and a booklet with
over 50 additional tricks. More Info
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Denn!s